Simon Sinek, the author of several best-selling books, explains why why courage is one of the most underrated characteristics of leadership.

Responsibility, Influence, Vision, Motivation, Communication, Decision-making, Teamwork, Integrity, Confidence, Adaptability, Empathy, Resilience, Accountability, Problem-solving, Inspiration

Leadership is perhaps one of the most misunderstood subjects in business. Leadership has nothing to do with rank. I know many people who sit at the highest levels of an organization who are not leaders. We do as they tell us because they have authority over us, but we do not trust them and we do not follow them. I also know people at low levels of organizations that have no formal authority, but they've made a choice. The choice to look after the person to the left of them, the choice to look after the person to the right of them, and we would trust them and follow them anywhere. Leadership is the awesome responsibility to see those around us rise. You, every one of us, can choose to be the and we can lead our clients when we decide that we will do everything in our power to see them rise, to see them achieve their ambitions and their dreams. And this is what servant leadership means. I serve your dream rather than you serve my bottom line. And it's totally fine to have financial goals. It's totally fine to have metrics because that becomes the proof of value that somebody wants to give you their money because they believe in you. It is proof positive, but the best leaders I know are students of leadership. There's no such thing as an expert leader. It doesn't exist. There's no such thing as an expert parent. It doesn't exist. We are students of leadership and even the most senior leaders constantly are reading books, reading articles, watching talks, having conversations all the time about leadership. They're always in learning mode. And I think for anyone who wants to be a leader, you have to choose to be a student of the subject, like anything. If you want to be good at something, you have to study it. And the most ignored characteristic of leadership, you know, we talk about vision and charisma. Yes, these are important, but I've known some wonderful leaders who don't have huge world changing vision. I've known some wonderful leaders that are quiet and sit in the corner, but they all have courage. The courage to advance a vision, the courage to ignore the short term ups and downs of business, the courage to take risks on people, the courage to believe in people, the courage to speak truth to power, the courage to do the right thing and have integrity. I think courage is a very undervalued characteristic of leadership.

People don’t buy what you do, they buy why you do it. Simon Sinek explains how Apple communicates to inspire action. Do you know your “why” or just your “what”? If you're not a developer, designer or a salesperson, can you still start a business? You have to be good at one thing to build off of. By Chris Ronzio A new type of startup is coming - smaller, faster, cheaper and weirder. Nathan Baschez shows how AI tools are transforming coding, data analysis, design, and communication. From a hot dog cart in college to 2 B2B SaaS companies and then a passion pivot to coaching other founders…this is my story. Discover Nestlé's challenges in introducing coffee consumption to Japan's rapidly growing economy in the 1970s. A defining moment as cofounder in my brand agency sparked a passion to help others navigate the complexities of co-founding. Now I coach cofounders to build successful partnerships April Dunford, world-leading expert on positioning for B2B tech companies, explains why the Hero's Journey framework works for traditional storytelling, but not for B2B sales. Scott H. Young speaks about the #1 rule for writing — write about what you like to read, regardless of what others think. Group Partner, Michael Seibel, explains how to build a minimum viable product (MVP) for your startup idea. Authentic leaders are rare. It shouldn't be that way! Authentic can be a game changer for any leader or business owner. Authenticity has nothing to do with being blunt or rude. You might think the pursuit of self-sufficiency and business creation are contradictory. Tom Greenwood shows how entrepreneurship can create a healthier model for society. Empowering Beyond Borders: My journey to 120 countries inspired the creation of an NGO framework for women in Ghana, transforming product mgmt into mission to achieve impossible After passing my 4 year milestone marker of working with founders and leaders, I share my 3 biggest takeaways where improvement is needed. Scaling your startup after product-market fit. As Head of Marketing for Blueberry Markets, I share my 5-step growth strategy framework & a 70% referral program success story. Cooking brings people together: My journey building Ladle Cooking and discovering the inflection point between my professional path and personal fulfillment. Do you want to know the secret to building a money generating business from scratch. Listen in. This one tip is your key. What's the one thing you're focusing on? So many social media platforms to choose from. Don't burn yourself out trying to post on all of the. Coaching question: What is the top platform that is used by my future clients? Supertalk was born out of a desire to create a community where we can all be heard, where our voices can inspire and uplift one another. To grow a big business, place small little bets. Khan explains here how his tutoring hobby grew into something that has changed the face of education on an unprecedented scale. Ditch the pitch for a more authentic power statement. Listen how you can provide a more impactful intro to who you are and what you do.