Simon Sinek, the author of several best-selling books, explains why why courage is one of the most underrated characteristics of leadership.

Responsibility, Influence, Vision, Motivation, Communication, Decision-making, Teamwork, Integrity, Confidence, Adaptability, Empathy, Resilience, Accountability, Problem-solving, Inspiration

Leadership is perhaps one of the most misunderstood subjects in business. Leadership has nothing to do with rank. I know many people who sit at the highest levels of an organization who are not leaders. We do as they tell us because they have authority over us, but we do not trust them and we do not follow them. I also know people at low levels of organizations that have no formal authority, but they've made a choice. The choice to look after the person to the left of them, the choice to look after the person to the right of them, and we would trust them and follow them anywhere. Leadership is the awesome responsibility to see those around us rise. You, every one of us, can choose to be the and we can lead our clients when we decide that we will do everything in our power to see them rise, to see them achieve their ambitions and their dreams. And this is what servant leadership means. I serve your dream rather than you serve my bottom line. And it's totally fine to have financial goals. It's totally fine to have metrics because that becomes the proof of value that somebody wants to give you their money because they believe in you. It is proof positive, but the best leaders I know are students of leadership. There's no such thing as an expert leader. It doesn't exist. There's no such thing as an expert parent. It doesn't exist. We are students of leadership and even the most senior leaders constantly are reading books, reading articles, watching talks, having conversations all the time about leadership. They're always in learning mode. And I think for anyone who wants to be a leader, you have to choose to be a student of the subject, like anything. If you want to be good at something, you have to study it. And the most ignored characteristic of leadership, you know, we talk about vision and charisma. Yes, these are important, but I've known some wonderful leaders who don't have huge world changing vision. I've known some wonderful leaders that are quiet and sit in the corner, but they all have courage. The courage to advance a vision, the courage to ignore the short term ups and downs of business, the courage to take risks on people, the courage to believe in people, the courage to speak truth to power, the courage to do the right thing and have integrity. I think courage is a very undervalued characteristic of leadership.

You might think the pursuit of self-sufficiency and business creation are contradictory. Tom Greenwood shows how entrepreneurship can create a healthier model for society. People don’t buy what you do, they buy why you do it. Simon Sinek explains how Apple communicates to inspire action. Do you know your “why” or just your “what”? Discover Nestlé's challenges in introducing coffee consumption to Japan's rapidly growing economy in the 1970s. Discover essential keys for accelerating your company's growth and ensuring sound decision-making from Mark Zuckerberg. Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. The fundamental differences between “premium”, “fashion” and “luxury” with great in-depth case studies of successful business models. Discover how to confidently price your offerings and own your worth as an entrepreneur. You're the key to getting it right! Leading must be done right every time. The R.I.G.H.T framework sets you up for success with simple yet effective approach to leading others. Success lies in building rare skills—your Career Capital. Research your path, learn from those ahead, and align efforts with what truly matters to avoid dead ends. Your GTM strategy and plan are critical elements of the successful launch of your business or side hustle. In the microcast I share some of my favorite best practices. April Dunford, world-leading expert on positioning for B2B tech companies, explains why the Hero's Journey framework works for traditional storytelling, but not for B2B sales. A.I isn’t a human replacement. It’s a tool to augment your knowledge. Jim Kwik shows how A.I enhances learning and skills to accelerate goal achievement. Do you have a business strategy, plan, or both? This is often confusing to newer entrepreneurs and this episode explains both. The best businesses come from the simplest business plans. In entrepreneurship, a lot is too much and a little can go far. How's your business plan? This is my journey from a 13 year professional baseball career to a co-founder of a company designed to develop and place ex athletes into the medical device industry If you're not a developer, designer or a salesperson, can you still start a business? You have to be good at one thing to build off of. By Chris Ronzio A new type of startup is coming - smaller, faster, cheaper and weirder. Nathan Baschez shows how AI tools are transforming coding, data analysis, design, and communication. Building a start-up and finding co-founders in a field that isn’t your core competency. A short update for Coach Chris. Dealing with life as a leader, parent, or employee. Do you want to know the secret to building a money generating business from scratch. Listen in. This one tip is your key. What's the one thing you're focusing on?