Value = benefits minus cost. This is a formula that founders and solopreneurs should have a clear understanding of.

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I had to go back and say, well, what's another word I can use for value? The value you provide. So in any business, in any side hustle, as a solopreneur, as an entrepreneur, as a founder, as a business owner, you have to be keenly focused on the value that you provide to your buyers. So value, the word, if you look up the definition of it and in the business sense, there's a math formula for it. So value equals benefits minus cost. So value equals benefits minus cost. Value equals all the things that you delivered to people, right? Benefits are outcomes. So your product or service, what's the outcome you're providing, right? Like if you're into ride share, you're providing a ride and delivery for somebody to get to where they're going, hopefully on time, you know, and all that. So those are outcomes.

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