Scaling your startup after product-market fit. As Head of Marketing for Blueberry Markets, I share my 5-step growth strategy framework & a 70% referral program success story.

Innovation, Experimentation, Data-driven, Acquisition, Retention, Conversion, Optimization, Virality, A/B testing, Funnel, User Journey, Scalability, Metrics, Automation, Hacks

Hey everyone, it's awesome to be here with you today. I'm Govinda Pathak, a growth and marketing professional, serial entrepreneur, currently growing and scaling up a CFD FinTech startup called Bluberry Markets. Let's dive into one of the most exciting and challenging phases of a startup's journey, figuring out how to grow after you've nailed that product market fit. So, you've got a product that people love? Congrats. But now what? How do you take it to the next level and scale up? I have a 5-step process that has worked for me and then a personal experience for you. Theory first. The step one is to get to know your users inside out. Who are they? What's clicking with them? Why did they choose your product over others? Dig into the data with tools like Google Analytics or Mixpanel, Amplitude, and so many others. Talk to your customers directly. Their feedback is like gold. This helps you understand what's working with and what might need a tweak. Step two. Set clear and measurable goals. Are you looking to boost your user attention, reduce churn, or get more daily active users? Make sure these goals are specific and measurable. Also, keep them simple. Sometimes measuring small goals that seem obvious can be very complicated. Aim for what clearly impacts your bottom line or your not-star. Step three. This is the fun part. Experiment like crazy. This is where growth hacking really shines. Test out different channels and strategies to see what sticks. Testing is an art. It isn't about throwing money at 20 channels. It is about creating hypotheses and then devising an experiment to validate or invalidate all of them. If you are a B2B company, maybe content marketing and LinkedIn ads are your jam, but a B2C, influencer, and partnerships might work better. Use A-B testing for everything from email campaigns to landing pages. The key here is to iterate quickly. Plan, test, analyze, tweak. Step four. Double down on what works. If referrals are driving new users, make it super easy for people to refer your product. Automate the process and offer great incentives. Focus only on channels that are scalable. Remember, you don't always need to spend big bucks. Some of the most effective techniques can be pretty budget-friendly. Step five. Measure, optimize, repeat. Finally, keep measuring and optimizing. Growth hacking is all about rapid iteration and continuous improvement. Use data to refine your approach. Keep what works, fine-tune the promising stuff, and ditch what doesn't. Stay flexible and be ready to pivot when necessary. Now time for my personal experience and how I crack growth for my company. Well, reference was a big part of how our customers found our product. It was pretty obvious that it had to be the big one. The challenge was about finding how to do it right. I found all the unknown elements that tech had to develop. What is the incentive that would drive growth? When is the right time to introduce this? Where on the dashboard should we place it? How often we should give this incentive? What is too much? What is too less? To answer all these questions, I did a series of experiments. Each experiment to answer every aspect of this. The result, we created a referral program that was able to bring over 70% of all new customer acquisitions via referrals at one-tenth the price of a performance market year customer. Plus, it was scalable. Once in six months, we could offer double referral incentives and we would get hundreds of extra referrals that month. This is my story of one channel. There are more such stories about other channels coming soon. Thank you for hanging out with me today. I can't wait to see how you guys take your startups to the next level with these tips. Thank you.

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