1. My personal brand allowed me to amass over 500K followers, achieve 15M+ video views and be featured in Rolling Stone twice. I share why personal branding is key for your business!

brand, management, strategy, identity, positioning, market, competition, customer, loyalty, communication, advertising, promotion, reputation, influence, perception

Turbocharge your business by creating a kick-ass personal brand. Hey there, I am Bobby Baskaran and today we are diving into the exciting world of personal branding. I have been a senior marketing leader in a wide range of companies from startups to multi-billion dollar global companies. I have even been a guest university lecturer in marketing, which ties into my love for mentorship and one of the reasons I am sharing these stories here with you. So having a personal brand for myself that stands out has allowed me to gain verified social platforms, amass over 500K social media followers, achieve more than 15 million video views and be featured in Rolling Stone magazine twice. So if you are looking for actionable intelligence on how to use marketing and branding to close in your business outreach and lead generation, stick around and also follow me for some more marketing insights. So let's touch on the first part. The first part I want to talk about is the importance of personal branding. Let's dive in. So why is personal branding so crucial? People might say, oh look, I don't really want to be the face of my business so I don't think personal branding is that important. It's all about my business presenting its value to its target market and just functioning that way. But let me tell you why I think personal branding is crucial. First off, it positions you as the go-to expert in your field. Imagine being the person that everyone turns to for advice. That sounds cool, right? Second, it builds trust and credibility. People do business with whom they trust and this strong personal brand makes you super trustworthy. And when you're seen as credible, people are more likely to engage with your content, buy your products or hire your services. And lastly, it kind of sets you apart from the competition. So in a world like especially today where everyone's trying to shout louder on every possible platform, a solid brand makes you the person that everyone listens to. So your personal brand is like your unique fingerprint in the professional world, making you memorable and distinctive. And also it means you're not competing that much on price. You're not dependent on just having the cheapest thing out there right now to compete. You're competing on value and you being the expert. So that was part one on the importance of a strong personal brand. In part two, I'll be talking about the three steps to use to build your brand, how to define what makes you unique and how to be consistent. I'm Bobby Baskarin. See you in the next video. Thank you for watching. I'm Bobby Baskarin. See you in the next video. Thank you for watching.

3. Content is king! My cover connected me with music legend Diane Warren & my brand landed me in Rolling Stone. Here is how strategic social media content can propel your brand. 2. As a marketing leader & music producer, here are 3 steps I used to build my brand. Define what makes you unique & be consistent. Authenticity is key: share your story to connect! Empowering Beyond Borders: My journey to 120 countries inspired the creation of an NGO framework for women in Ghana, transforming product mgmt into mission to achieve impossible Explore Twitch's remarkable journey in gaming livestreaming, from startup to Amazon acquisition, with one of its co-founders, Michael Seibel. A.I isn’t a human replacement. It’s a tool to augment your knowledge. Jim Kwik shows how A.I enhances learning and skills to accelerate goal achievement. Scaling your startup after product-market fit. As Head of Marketing for Blueberry Markets, I share my 5-step growth strategy framework & a 70% referral program success story. Cooking brings people together: My journey building Ladle Cooking and discovering the inflection point between my professional path and personal fulfillment. Your GTM strategy and plan are critical elements of the successful launch of your business or side hustle. In the microcast I share some of my favorite best practices. Discover essential keys for accelerating your company's growth and ensuring sound decision-making from Mark Zuckerberg. Dare to hold onto courage in your leadership, a founder story of Rob Jelinski, a passionate business leader with over 20 years of experience in entrepreneurship. A defining moment as cofounder in my brand agency sparked a passion to help others navigate the complexities of co-founding. Now I coach cofounders to build successful partnerships A new type of startup is coming - smaller, faster, cheaper and weirder. Nathan Baschez shows how AI tools are transforming coding, data analysis, design, and communication. People don’t buy what you do, they buy why you do it. Simon Sinek explains how Apple communicates to inspire action. Do you know your “why” or just your “what”? Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. Success lies in building rare skills—your Career Capital. Research your path, learn from those ahead, and align efforts with what truly matters to avoid dead ends. Building Mobio: how I met my co-founder, the journey, challenges, and key tips for establishing a strong initial partnership in a startup Ditch the pitch for a more authentic power statement. Listen how you can provide a more impactful intro to who you are and what you do. The fundamental differences between “premium”, “fashion” and “luxury” with great in-depth case studies of successful business models. To grow a big business, place small little bets. Khan explains here how his tutoring hobby grew into something that has changed the face of education on an unprecedented scale. You might think the pursuit of self-sufficiency and business creation are contradictory. Tom Greenwood shows how entrepreneurship can create a healthier model for society.