Your GTM strategy and plan are critical elements of the successful launch of your business or side hustle. In the microcast I share some of my favorite best practices.

business, strategy, planning, growth, competition, market, analysis, innovation, decision-making, leadership, tactics, implementation, success, challenges, opportunities

Everyone coach Kevin Dooley back today to talk about go-to-market plans GTM plans. So far is the definition of go-to-market planet is your road map to your desired outcomes, right? So if we're at Point a we want to get the point B, which is when is where you are now point B is your desired outcomes. How do we connect those two? How do we put a road map in place that connects a to be and how we do that is really with a set of strategies and tactics, right? So it should be a planned orchestrated and structured way that you enter the market with whatever it is you're doing whether it's a side hustle, you know, a big business whatever it is. You want to be a good structured with how you answer the market and you want to put that into a plan called agtm plan. So it it's kind of depends on having some clarity of what your desired outcomes are. Right, like so the better that you can clarify what you want your business or side house. Go to be the better you can put the right plan in place to get there. So I typically include a few documents. I've discussed these other times but business model canvas and bull's-eyes position. So the more you know about your buyer the better you can create that GTM plan. There's a math formula. I always talked about and that is value equals benefits minus price. So benefits are outcomes that your buyers get from using your product or service. Right? So you need to be very value-focused in your vtm plan. The goal of the GTM plan is usually to get Traction in a specific Niche or specific buying group. So you want to look even though you may be able to sell to a wide range of people you want to zoom in on a particular buying group and try to get traction into that group. This is called the marketing technical terms product-market fit. So if I know a certain group of buyers will Why would I have to offer that I could say? Okay, I proved that in I validated it. Now. Let me go find other buying groups that are similar to the one that I just got your action in when I start to add additional buying group. Now I moved from Momence removed from traction to momentum. I moved to momentum. So that's getting multiple buying groups to buy your product and important piece of this is to optimize your landing page of your website or your eCommerce page. Whatever it is, you want to optimize it for buyers and buy optimization. I'm not talking about the performance of it the speed of your website or page. I'm talking about the intent of it on who is focused on right? So you want to speak to your specific buying group your targeted targeting in their words. So you optimize the content in the flow of it to a to serve the needs of a by specific buying group. The other thing to consider is omni-channel messaging you want to say this. Same thing no matter where you're talkin to people wear your messaging that's always included in a GTM plan, and then you want to have some Milestones that you put into the GTM plan so that you know how you're doing along the way so Milestones kpi. Something is going to track your success, and it's going to allow you to tell a great story that you're hitting your Milestones. So that is some of the things for my best practices prospective that I always include in my jtm plans. Hopefully you found it helpful. Thank you.

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