PART 2 Addressing the Silence: Understanding and Overcoming Client Ghosting
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Hi everyone, so this is the second part of how to understand and to address the client ghosting. And I will tell you about like a few strategies that can help you in this issue. So made in perspective. Remember that client ghosting is often a reflection of the client's circumstances or priorities, rather than a reflection of your performance or value as a professional. It is essential not to internalize the experience or take it personally. Communicate proactively. Pre-authorize clear and transparent communication with clients from the outset. Set expectations regarding project timelines, deliverables and communication channels to minimize the risk of misunderstanding or eventual miscommunication. Diversify your client base. Relying too heavily on a single client or a small group of clients can leave you very vulnerable to the impact of client ghosting. Diversifying your client base can help mitigate these risks and to ensure a more stable income stream. Follow up strategically when they start ghosting you. If a client does go silent, don't hesitate to follow up with polite and professional reminders. Always give them benefit of the doubt, acknowledging that they may be facing challenges or distractions that have delayed their response. So never like start with offensive point of view or with blaming or something like that. Keep it professional because you never know. Sometimes clients really have too much on the plate and that is the reason. Even though that I'm not saying that it is like professional behavior, but anyways just to have that human interaction in the business in a way. Very important is to focus on self-care during this time. So prioritize your mental and emotional well-being by engaging in self-care activities that can help you alleviate stress and anxiety. Whether it is like exercise, mindfulness practice, yoga or seeking support from your friends and colleagues, taking care of yourself is essential during these times. And of course, start looking for new clients. My suggestion would be after one or two weeks of not responding, depend on your schedule and the number of your clients, you can immediately start looking for another one. Because you don't want this to have like impact on your business and everyday life. Client ghosting may be an unfortunate aspect of doing business, but it doesn't have to define your experience or dictate your success. By adopting proactive communication strategies, diversifying your client base and prioritizing self-care, you can navigate the ups and downs of entrepreneurship and resilience. With resilience and grace. And always remember that your work as a professional is not terminated by the actions of others, including clients of course. And each experience, no matter how challenging, presents an opportunity for growth and learning.