PART 1 Addressing the Silence: Understanding and Overcoming Client Ghosting.

growth, positive, empowerment, resilience, beliefs, success, mindfulness, gratitude, self-improvement, reflection, perseverance, adaptability, learning, transformation, personal development

Today I will be talking about something that is rarely mentioned and it is understanding and overcoming client ghosting. In the world of freelancing and entrepreneurship, client ghosting is an unfortunate reality that many of us professionals face, yet it often remains unspoken. I had tasted quite a bit of this behaviour, especially for the past couple of months with different clients. All started so promising, with them being so happy with my professional approach and perfect execution of the task, until they just stopped responding completely or getting back after a few weeks of total silence and some even abruptly ended the contract without explanation after weeks of silence just to respond once I asked for the clarification. What I want to put to a point is that it is a very important fact that they were hiring me for 20, 30 or 40 hours per week. So while counting on it and feeling obligated to deliver a top notch work, I have declined the clients who offered me twice or three times as much for the monthly payment than the ghosting client. So to all of you my fellow business owners and freelancers here, there are a few thoughts on how this behaviour impacts our business, our daily life and our selves mentally and how to cope with it and to solve it. The initial stages of client engagements are typically characterised by optimism and mutual satisfaction. Clients express at the beginning their delight with the professional approach and stellar performance of us as a service or product provider, fostering a sense of accomplishment and assurance and fulfilment and happiness. You know all those positive feelings. However, this positive momentum can be abruptly halted when clients suddenly cease communication, leaving us in a state of uncertainty and confusion. The effects of client ghosting extend beyond more inconvenience. They can have profound implications for business operations and personal wellbeing. Let's say from a financial standpoint, the sudden loss of a client can abrupt cash flow and jeopardise revenue projection, especially if the project was ongoing or promised like future work. Moreover, the time and resources invested in cultivating the client relationship and delivering quality results can feel wasted, amplified feelings of frustration and disillusionment. On a personal level, client ghosting can take a toll on our mental health and overall morale. The emotional rollercoaster of anticipation, accomplishment and abandonment can lead to feeling of indecisive self-doubt and anxiety. These professionals might question our worth and competence, wondering what went wrong or if they could have done something differently to prevent the client from disruption. So how can we as entrepreneurs cope with the challenges posed by client ghosting and mitigate its impact on our businesses and wellbeing? Here are some strategies to consider and I will talk about it in the second part.

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